Science Media Centre

Science Media Centre


The Science Media Centre leads a highly-acclaimed series of media and communication skills workshops for researchers and scientists across New Zealand


SAVVY: Media skills for researchers

The Science Media SAVVY workshop is designed to increase confidence and enhance media skills in researchers so they can engage more effectively with the wider public through broadcast, print and social media.

Participants gain practical techniques to improve communication, deal with nerves, adapt their message to their audience and respond effectively when an interview becomes challenging. The workshop offers strategies to successfully navigate a range of media encounters, with take-home lessons that also apply to improving stakeholder engagement, funding applications, public talks and outreach.

Overview of full-length workshop programme

Created specifically to orient researchers to the realities of a rapidly changing media environment, Science Media SAVVY provides unique insights into the priorities and decision-making behind the news, and lays out strategies for researchers to contribute constructively when their areas of expertise become trending topics.

The Science Media Centre draws on its relationships with national and regional media to create a unique experience involving confidence-building interactions with experienced reporters who cover science and research.

Ideally suited for researchers with previous media experience seeking further development of their skills, as well as beginners anticipating media interest in their work.

Read a description of participants’ experiences at the Curious Minds website.

Workshop Fees

Course fees: $595 (excl. GST)    **Needs-based funding support available**

Dedicated support for Science Media SAVVY from the Ministry of Business, Innovation and Employment (MBIE) has made it possible to reduce fees and provide needs-based funding support for two places in every workshop covering the full course fees. This is open to researchers at any career stage.

Science Media SAVVY’s impact

Over 300 researchers have completed Science Media SAVVY, with hundreds of media appearances resulting directly and indirectly from contacts with media made during the workshops.

We evaluated the impact of our workshops in 2016 as part of a research collaboration with Victoria University of Wellington’s Science in Society group.

The results showed that most participants have ongoing, positive contacts with media following the workshop, feel more confident and effective as communicators and can identify impacts on their careers including new research collaborations. Read comments from workshop evaluations

Workshops are offered four times a year around the country
2018 workshop schedule now available

Auckland12-13 February 2018Applications close 30 Jan
Wellington14-15 June 2018    Applications close 14 May
Auckland6-7 September 2018Open from Jun 2018
Dunedin25-26 October 2018Open from Jun 2018

Looking for another location? — 
 Register your interest  

For more info, contact the Science Media Centre’s Senior Media Advisor and workshop facilitator
Dacia Herbulock at with ‘SAVVY’ in the subject line.



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