Science Media Centre

Science Media Centre

Media SAVVY

The Science Media Centre leads a highly-acclaimed series of media and communication skills workshops for researchers and scientists across New Zealand.

 

UPCOMING WORKSHOPS:
Dunedin (for Maori researchers) – 8-9 June – APPLICATIONS CLOSED
Auckland – 8-9 September TBC
Palmerston North – 27-28 October TBC

Looking for another location? – Register your interest

Short workshops for Early Career Researchers (organised by RSNZ ECR Forum)
Dunedin – University of Otago – 10 June, 9-11 am – more info
Auckland (North) – Massey University – 15 June, 10:30 am-12:30 pm – more info
Auckland (Central) – University of Auckland, Grafton campus – 15 June, 2-4 pm – more info
Wellington – Royal Society of NZ – 1 July, 3-5 pm – more info

 
What is Science Media SAVVY?TVNZ - inside studio 3

The Science Media SAVVY workshop is designed to increase confidence and enhance media skills in scientists and researchers so they can engage more effectively with the wider public through broadcast, print and social media.

Participants gain practical techniques to improve communication, deal with nerves, adapt their message to their audience and respond effectively when an interview becomes challenging. The workshop offers strategies to successfully navigate a range of media encounters, with take-home lessons that apply to equally to improving stakeholder engagement, funding applications, public talks and outreach.

Created specifically to orient scientists to the realities of a rapidly changing media environment, SAVVY provides unique insights into the priorities and decision-making behind the news, and lays out ways that experts can contribute. A behind-the-scenes newsroom tour and panel discussion with television, radio, print and online journalists covering science are highlights of the course.

Active researchers with prior media experience or those likely to encounter media in future will benefit most from the workshop and are encouraged to apply.

Course fees: $595 (excl. GST). **Needs-based funding support available.**

Dedicated support for Science Media SAVVY from the Ministry of Business, Innovation and Employment (MBIE) has made it possible to reduce fees and provide needs-based funding support covering full course fees for two places in every workshop. This is now open to researchers at any career stage.

For more information on funding support, please refer to the application form.

Download a flyer for Christchurch SAVVY Feb 2016 (PDF)

outside TVNZ 1About Science Media SAVVY

Additional information on SAVVY (PDF)
Over 150 scientists have now completed Science Media SAVVY, with hundreds of media appearances resulting directly and indirectly from contacts with media made during the workshops.

The pilot workshop was held in Christchurch in October 2012, with funding support from the 2011 Prime Minister’s Science Media Communication award winner, Dr Mark Quigley.

Further workshops have been offered four times a year around the country in Auckland, Wellington and other main centres including Hamilton, Dunedin and Christchurch.

Read comments from workshop evaluations

Click through below to see photos and read about previous workshops:

Auckland – March 2013
Dunedin – March 2014
Wellington – May 2014
Hamilton – August 2014
Auckland – November 2014
Hamilton – September 2015

For more information, or to register your interest in applying for a future workshop, contact the Science Media Centre’s Senior Media Advisor and workshop facilitator Dacia Herbulock at dacia@sciencemediacentre.co.nz with ‘SAVVY’ in the subject line.

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