Science Media Centre

Science Media Centre

Media SAVVY

The Science Media Centre leads a highly-acclaimed series of media and communication skills workshops for researchers and scientists across New Zealand.

 

UPCOMING WORKSHOPS:
Wellington – 23-24 February 2017 — Applications now open
Dunedin – 20-21 April 2017
Auckland – 7-8 September 2017
Christchurch – 26-27 October 2017

Looking for another location? – Register your interest

SAVVY: Media skills for researchers

TVNZ - inside studio 3The Science Media SAVVY workshop is designed to increase confidence and enhance media skills in researchers so they can engage more effectively with the wider public through broadcast, print and social media.

Participants gain practical techniques to improve communication, deal with nerves, adapt their message to their audience and respond effectively when an interview becomes challenging. The workshop offers strategies to successfully navigate a range of media encounters, with take-home lessons that also apply to improving stakeholder engagement, funding applications, public talks and outreach.

Created specifically to orient researchers to the realities of a rapidly changing media environment, SAVVY provides unique insights into the priorities and decision-making behind the news, and lays out strategies for researchers to contribute constructively when their areas of expertise become trending topics. 

The Science Media Centre draws on its relationships with national and regional media to create a unique experience involving confidence-building interactions with experienced reporters who cover science and research.

Ideally suited for researchers with previous media experience seeking further development of their skills, as well as beginners anticipating media interest in their work.

Course fees: $595 (excl. GST). **Needs-based funding support available.**

Dedicated support for Science Media SAVVY from the Ministry of Business, Innovation and Employment (MBIE) has made it possible to reduce fees and provide needs-based funding support covering full course fees for two places in every workshop. This is now open to researchers at any career stage.

For more information on funding support, please refer to the application form.

Download a flyer for the next SAVVY workshop (PDF)

About Science Media SAVVY

Over 300 researchers have now completed Science Media SAVVY, with hundreds of media appearances resulting directly and indirectly from contacts with media made during the workshops.

outside TVNZ 1We evaluated the impact of our workshops in 2016 as part of a research collaboration with Victoria University of Wellington’s Science in Society group.

The results showed that most participants have ongoing, positive contacts with media following the workshop, feel more confident and effective as communicators and can identify impacts on their careers including new research collaborations.

Workshops are offered four times a year around the country in Auckland, Wellington and other main centres including Hamilton, Dunedin, Christchurch and Palmerston North.

Additional information on SAVVY (PDF)

Read comments from workshop evaluations

Click through below to see photos and read about previous workshops:

2016
Wellington – February 2016
Media SAVVY for Māori researchers (AKL) – March 2016
Christchurch – April 2016
Media SAVVY for Māori researchers (DUN) – June 2016
Auckland – September 2016
Palmerston North – October 2016

2015 and earlier
Auckland – March 2013
Dunedin – March 2014
Wellington – May 2014
Hamilton – August 2014
Auckland – November 2014
Hamilton – September 2015

The pilot workshop was held in Christchurch in October 2012, with funding support from the 2011 Prime Minister’s Science Media Communication award winner, Dr Mark Quigley.

For more information, or to register your interest in applying for a future workshop, contact the Science Media Centre’s Senior Media Advisor and workshop facilitator Dacia Herbulock at dacia@sciencemediacentre.co.nz with ‘SAVVY’ in the subject line.

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