Science Media Centre

Science Media Centre


Science communication in the age of skimming

Peter Griffin posted in on May 11th, 2016.

If you think a well-written science article is still the key to communicating your research, think again. Despite promising news that the smartphone is actually conducive to consuming longform journalism, numerous studies into how we read stories online show most of us don’t finish the article. Many of us skip onto the next thing after a matter of seconds. […]

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