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NZ ‘truthiness’ research featured on Colbert Report

Posted in Reflections On Science on August 14th, 2012.

A New Zealand-led study investigating how images affect our belief in written statements has been featured on the news satire show ‘the Colbert Report’.

The research, undertaken by Eryn Newman, a PhD student in Victoria’s School of Psychology, and colleagues, examined the phenomenon American comedian and news satirist Stephen Colbert calls ‘truthiness’-the feeling that something is true. Their research, published in the Psychonomic Bulletin & Review, found that individuals were more likely to agree with a statement that was accompanied by decorative image.

Stephen Colbert coined the word ‘truthiness’ in the pilot episode of his show in 2005, and in 2006 it was the Merriam-Webster word of the year.

Read a full press release from Victoria University Wellington here.

You can watch Stephen Colbert discussing the research below.

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