Our aim is to promote accurate, evidence-based reporting on science and technology by helping the media work more closely with the scientific community.
We hear the grumbles about the media all the time – from friends and family, colleagues and the inevitable bloggers sneering about the useless “MSM” or mainstream media. If the media isn’t beating the story up, it seems, it is getting it completely wrong. But are things really that bad with the media? Is the […]
Continue reading “Why don’t Kiwis trust the media?”
The newspaper sub-editor can be a reporter’s greatest ally and worst enemy. When subs are on form they can save you from defaming someone or making yourself look like a complete idiot. On an off night they can introduce mistakes or misrepresent stories with ridiculous headlines. Even when the reporting itself is accurate, a headline, […]
Continue reading “When headlines go wrong – a scientist’s perspective”
Contact us if you have a burning question.
By Phone: (04) 499 5476
