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Comcom issues guidelines to discourage greenwashing

Peter Griffin posted in on December 4th, 2008.

The Commerce Commission today issued fair trading guidelines to advise businesses using environmentally friendly branding and marketing material In the eyes of the commission, whether a product or service is environmentally is a matter of fact, so misleading branding or unsubstantiated claims of eco-friendliness will be treated just like any other over-stated marketing claims. The […]

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