3 News: NZ-made ‘Sleep Time’ milk a hit in Taiwan

David Farrier writes for 3 News about a New Zealand biotech firm which has developed a form of powdered milk which helps people sleep.

Although not yet available here, the milk has done very well in Taiwan, where sleep deprivation is a common problem.

An excerpt: (read in full here)

“A New Zealand biotech company decided to milk that market, and create a sleep-enhancing milk powder called Sleep Time.

“They tried it in Taiwan with 20,000 distributors, and it sold out within half an hour of launching.

“Eighty-eight percent of those surveyed saying they were getting a better sleep.”