Communicating risk in a soundbite

Communicating risk in a soundbite

This guide was created by the Science Media Centre in the United Kingdom and is a useful resource for scientists and science press officers who are likely to field questions from journalists around safety and the risks associated with scientific research. It is not an official guide to how to handle queries from the media but it has been put together with feedback from top British scientists and journalists.

The Science Media Centre in the United Kingdom, has also created a set of pocket-sized guides for scientists that list effective ways of talking within the context of a short interview about various issues. These cover why you should engage with media, what to do if you’re being harassed and some top tips for working with media.