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Science Alert: Experts Respond

‘Striking lack of evidence’ for sports product claims

John Kerr posted in on July 19th, 2012.

The claims of sports products, such as drinks and footwear, suffer from a “striking lack of evidence” according to a new analysis of magazine advertising. The British study, published today in BMJ, reviewed 235 magazine advertised sports products (including oral sports drinks, oral supplements, footwear and clothing) and examined the evidence (or lack thereof) provided […]

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