Sarah-Jane O'Connor posted in advertising • alcohol • beer • marketing • sponsorship • sport on January 13th, 2017.
Audiences of televised sport remain exposed to high rates of alcohol marketing and sponsorship, according to a new study. The research, published on Friday in the New Zealand Medical Journal, surveyed televised sports over the 2014-15 summer and found audiences were exposed to between 1.6 and 3.8 alcohol brands per minute. In an accompanying editorial, […]
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